Daily Necessities Industry: Driven by Both Green and Intelligent Forces, the Market Advances Towards High-Quality Development

In 2025, driven by the dual forces of green environmental protection and intelligent technologies, the daily necessities industry is accelerating its shift towards high-quality development. With the enhancement of consumers' environmental awareness and the widespread adoption of digital technologies, the industry is exhibiting diversified and personalized development trends.

Green Environmental Protection Takes Center Stage with Widespread Adoption of Degradable Materials
Under the impetus of global environmental policies, the daily necessities industry is actively launching green and eco-friendly products. Degradable materials have emerged as a key focus, such as Wanhua Chemical's sugarcane-based degradable packaging, which reduces carbon footprint by 65% and finds widespread applications in washing products, household items, and more. Meanwhile, enterprises are intensifying their efforts in R&D for environmental protection technologies to reduce plastic usage and promote eco-friendly packaging. It is anticipated that by 2025, the utilization rate of degradable materials in the daily necessities industry will be mandatorily increased to 30%, aligning with consumers' pursuit of a healthy and environmentally friendly lifestyle.

Intelligent Technologies Empower Continuous Product Function Upgrades
The application of intelligent technologies in the daily necessities industry is becoming increasingly prevalent. Smart home products have emerged as new market favorites, such as smart lighting and smart appliances, which enable remote control and smart interconnection through IoT technologies, enhancing living convenience. Additionally, personalized customization services are on the rise. Enterprises are leveraging big data and artificial intelligence technologies to analyze consumer needs and provide products and services tailored to their individual preferences. For instance, the Mijia AI Cleaning Robot Pro, launched by Xiaomi's ecosystem, is equipped with millimeter-wave radar to identify stain types in real-time and generates personalized cleaning plans via an APP, gaining popularity among consumers.

Intensified Market Competition Reshapes Brand Landscape
The daily necessities industry is fiercely competitive, with international and local brands competing on the same stage. International giants such as Procter & Gamble and Unilever dominate the high-end market with their technological barriers and global marketing strategies, while local brands like Liby and Blue Moon hold a leading position in the mid-to-low-end market through their cost-effectiveness and localized innovations. Meanwhile, emerging brands such as usmile and Soocas are rapidly rising as new market forces by relying on subscription-based services and intelligent technologies.

Driven by Both Policy and Market Forces, the Industry Holds Broad Prospects
The state's policy support for the daily necessities industry continues to grow, encompassing food safety regulations, tax policy incentives, and industrial policy support, providing a favorable development environment for the industry. With the acceleration of consumption upgrading and urbanization, the demand for daily necessities continues to grow. It is expected that in the coming years, the industry's market size will maintain a growth trajectory, with green and eco-friendly products and intelligent products becoming the mainstream trends in the market.